Hitting revenue targets is HARD and requires constant hustle. Last quarter’s success is already forgotten. Learn the mindset and tactics of todays most successful revenue producers in B2B Marketing & Sales. We call this the Revenue Hustle.
Episodes
Monday Nov 29, 2021
Monday Nov 29, 2021
On the latest episode David Ryan, CEO of Gray Matters Group, explains what professional service firms must do to grow their revenue. David works with many top professional service firms to help them unlock breakthrough growth and shares the approach he uses.
His Revenue Rules:
- Activate your consultants to sell
- Be mindful of the client experience
Connect with David on LinkedIn: https://www.linkedin.com/in/davidryangmg/
Ways to Listen:
Thursday Nov 04, 2021
Thursday Nov 04, 2021
On the latest episode of the Revenue Hustle, we're joined by Mark Tack, a 6 time CMO. Mark shares 2 common mistakes CMOs make that get them fired! Mark speaks from experience as he learned these lessons the hard way! Mark grew of these experiences and created his Growth Engine framework that he discusses in depth.
Mark's Revenue Rules:
- It's all about the pipeline
- CMOs need a scoreboard when building a growth engine
Connect with Mark on Linkedin: https://www.linkedin.com/in/marktack/
Resources mentioned in the episode:
Way to listen:
- iTunes: https://podcasts.apple.com/us/podcast/mistakes-cmos-make-that-get-them-fired-the-revenue/id1538449270?i=1000540752596
- Spotify: https://open.spotify.com/episode/0RR7JE3GMaKwZWW8iUG2Gf?si=jVXAEJFBROW-w_fbPwInfA
- Youtube: https://www.youtube.com/watch?v=xKf15mRPj3Q&t=1532s
Monday Oct 04, 2021
Monday Oct 04, 2021
On the latest episode of The Revenue Hustle, we're joined by Gaurav Harode who is the CEO of Enablix. Enablix is a a sales enablement platform that helps marketers enable sales to accelerate pipeline and win more deals.
Guarav's Revenue Rules
- An enabled Sales Rep is more important than any marketing channel.
- Buyer context is everything
Connect with Guarav: https://www.linkedin.com/in/gharode/
Ways to Listen:
Tuesday Sep 21, 2021
Tuesday Sep 21, 2021
On the latest segment of the Revenue Hustle, we're joined by Cody Ward, Senior Director Demand Generation at Conexiom.
Cody's Revenue Rules:
- Marketing must report in the same format as the CFO. Think of yourself as a marketer AND as a business strategist.
- Marketing must bring everyone along for the ride
Connect with Cody:
- LinkedIn: https://www.linkedin.com/in/codyward/
- Personal Website: https://www.codyward.com/
Ways to Tune In:
Monday May 10, 2021
Monday May 10, 2021
On the latest segment of the Revenue Hustle, we're joined by Jen Spencer. Jen is currently the Chief Revenue Officer of SmartBug Media.
Jen's #RevenueRules:
- Bubble wrap the customer in the Sales to Customer Success handoff
- Don't be afraid to slow down the sales process
Our Guest: Jen Spencer
Jen on LinkedIn: https://www.linkedin.com/in/jenspencer/
Ways to Tune In:
Friday Feb 12, 2021
Friday Feb 12, 2021
On the latest segment of the Revenue Hustle, we're joined by Jessica Dodson. Jessica is currently the Senior Director Marketing of Rundeck at PagerDuty.
Jessica's #RevenueRules:
- The account is the common thread between marketing and sales.
- Data and intent are today’s marketing differentiators
Our Guest: Jessica Dodson
Jessica on LinkedIn: https://www.linkedin.com/in/jessicagunsday/
Ways to Tune In:
Monday Feb 01, 2021
Monday Feb 01, 2021
We're joined by Heather Tenuto, Chief Revenue Officer (CRO) at Zift Solutions. Heather explains that successful channel sales programs requires highly defined partner roles & relationships.
Heather also shares her framework for the role of sales managers on sales calls, importance of defining customer journeys, how to share pricing, and much more!
Our Guest: Heather Tenuto
Heather on LinkedIn: https://www.linkedin.com/in/heathertenuto/
Ways to Tune In:
Sunday Jan 17, 2021
Sunday Jan 17, 2021
Russ Gould explains that Account Based Marketing (ABM) isn’t just for marketing. Russ breaks down how to create and execute ABM across marketing & sales.
Russ has over 15 years experience as a B2B marketer including roles as Vice President and Senior Director of Product Marketing, Demand Generation, Strategic Planning, and more.
Our Guest: Russ Gould
Russ on LinkedIn: https://www.linkedin.com/in/rjgould/
Ways to Tune In:
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
We're joined by Margaret Irons., VP of Marketing & Communications at 3Pillar Global. Margaret was named PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.
Tune in as we get into the detail of her experience and how long-time frenemies Marketing & Sales must co-create campaigns in order to ensure successful outcomes! Margaret also discusses why Marketing should be on sales calls and how her team stays creative while working 100% remote.
Our Guest: Margaret Irons
Margaret on LinkedIn: https://www.linkedin.com/in/margaretirons/
Resources Mentioned in Episode
Ways to Tune In:
Thursday Nov 19, 2020
Thursday Nov 19, 2020
We are joined by Jeff Pedowitz, CEO of the Pedowitz Group.
Jeff has helped over 1,400 companies engage their customers, go digital and grow revenue. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel.
Marketing and sales execs are so focused on getting new deals that they overlook their current customer relationships. In this segment, you’ll learn about one of Jeff’s #1 Revenue Rules: F the funnel and emphasize your customer experience.
Our Guest: Jeff Pedowitz
Jeff’s LinkedIn: https://www.linkedin.com/in/jeffpedowitz/
Resources Mentioned in Episode
Ways to Tune In: