Hitting revenue targets is HARD and requires constant hustle. Last quarter’s success is already forgotten. Learn the mindset and tactics of todays most successful revenue producers in B2B Marketing & Sales. We call this the Revenue Hustle.
Episodes
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
On this episode we discuss all things Go-To-Market (GTM) strategy because if you don't get this right companies struggle to grow. We discuss what is GTM, why it is critical to have GTM alignment, and why most companies get it wrong. We are joined by marketing expert Margaret Irons, founder of Salt and Butter Marketing, and sales expert Brian Shay, founder of Lucrum Partners. This episode is also historic for 2 reasons: it is our first episode with 2 guests and Margaret is the first repeat guest!
Their revenue rules:
- Your go to-market strategy needs to be aligned
- Map your new customer journey
Follow them on LinkedIn:
- Margaret: https://www.linkedin.com/in/margaretirons/overlay/photo/
- Brian: https://www.linkedin.com/in/salesskills/
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